Snuggle Puppy Original Heartbeat Toy, Biscuit
A pricey crate comfort toy that helps many new puppies settle, but not every dog.
The short version
- Owners bringing home a new puppy that cries in the crate
- Dogs that like to cuddle soft toys
- Households willing to supervise early use
- Your dog shreds plush toys
- You want a fix for long term separation problems; see a trainer or vet for that
- You do not want to keep buying heat packs
What owners like
- Many puppies settle and sleep through the night in the crate sooner
- Puppies treat it as a companion and cuddle or wrestle with it
- Plush washes well
- Battery life is long, helped by the motion activated mode
Common complaints
- Does not work for every dog, and some ignore it or dislike the heartbeat
- Some find the heartbeat too loud
- The heart's button is small and hard to find once inside the pouch
- Strong chewers can tear it open and reach the heart and heat pack
- High price for a plush toy, and replacement heat packs are an ongoing cost
Based on Snuggle Puppy's product pages, an Inverse hands-on review, a The Pet Vet review and an owner blog post on Kai and Byrdie..
Research scores
Scored from the maker's specs and what owners report. Drew's own notes and photos will refine these.
Ownership
Drew's hands-on notes for this product are on the way. Long-term updates will be added to this timeline.
What it does
A brown and white plush dog with a removable battery powered pulsing heart and a disposable heat pack, sold as a comfort toy for puppies in a crate.
- Pulsing heart sits in a pouch inside the plush and can be switched between two modes
- Air activated heat pack adds warmth for a night
- Plush is machine washable once the heart and heat pack are removed
- Maker markets it for crate training, new home transitions, storms and fireworks
- Sold in small, medium and large sizes
Worth trying for a new puppy that cries in the crate at night, which is the use most owners and reviewers report success with. It costs a lot for a plush toy, the heat packs are single use, and it does not settle every dog or suit heavy chewers.
How it compares
Specs
- Size
- Medium plush, for dogs about 25 to 70 lbs (small and large versions sold separately)
- Heart
- SmartBeat heart with a pulsing heartbeat, batteries included
- Modes
- Standard runs about 8 hours and restarts on motion; Advanced runs continuously with motion sensing
- Heat pack
- Disposable, air activated, lasts up to 24 hours, single use
- Washing
- Plush is machine washable on gentle, air dry; remove heart and heat pack first
- Color
- Brown and white (Biscuit)
Worth knowing
- The maker says to always remove the heart and heat pack before washing.
- The maker recommends supervision during first use, especially with heavy chewers.
- Reviewers warn that a dog that tears it open can reach the plastic heart and heat pack.
Questions
Does the Snuggle Puppy really work?
Many owners and reviewers report puppies settling better in the crate, but results vary and some dogs ignore it.
How long does the Snuggle Puppy heartbeat last?
Standard mode runs about 8 hours and restarts with motion. Advanced mode senses motion continuously and pauses after about 30 minutes of stillness.
Can you wash the Snuggle Puppy?
Yes. Remove the heart and heat pack, machine wash on gentle with mild detergent, and air dry.
Can the heat pack be reused?
No. It is a disposable, air activated pack that lasts up to 24 hours and cannot be microwaved.
Sources
- Snuggle Puppy: Original Snuggle Puppy Biscuit
- Snuggle Puppy: Small Biscuit
- Inverse: The Snuggle Puppy dog toy might save what's left of my sanity
- The Pet Vet: Snuggle Puppy Heartbeat Dog Toy Review
- Kai and Byrdie: Does Snuggle Puppy Work for Separation Anxiety?
Researched 2026-10-02. We bought this product; our page is built from the maker's details and what owners report across reviews and forums. We never copy Amazon customer reviews.